CRM, Customer Relationship Management

Customer Relationship Management Solutions

SYSPRO CRM

SYSPRO crm is an integrated CRM solution designed for businesses of all sizes, though it specializes in the needs of small to medium size business. SYSPRO CRM was designed to provide the full scope of features found in much more complex and expensive CRM products in a package that is easy to implement, use and customize.

The traditional definition of a CRM package is a software product that provides a common repository of accounts (customers, prospects, etc.) and information that relates to each account. The typical components of a CRM package are:

Account Database

Activity Database
Sale Opportunity / Pipeline Management
Service Ticket Tracking
Marketing Campaign Management

Most CRM products sell some or all of the above components as separate software modules, often developed by different companies. Furthermore, most CRM products do not seamlessly integrate with the accounting or ERP systems that their users use without considerable effort and expense. Finally, the CRM systems that do integrate these critical functions are so complex and expensive that they are affordable only to the largest companies.

Most of the worldwide economy is driven by small to medium size enterprise. In the United States during 2001, 98% of all jobs were in companies of 500 employees or less. Small to medium size enterprises (SME) face ever-increasing competition and have the same customer management needs as their much larger competitors. SYSPRO CRM is designed to serve these needs.

SYSPRO CRM distinguishes itself from other “mid-market” CRM products in three key ways:

Integration. All of the key customer management functions in SYSPRO CRM are integrated into a single, core module that was developed by the same company. Each department of your company will use the same software with a highly consistent design. Furthermore, SYSPRO CRM’s pre-built links to many accounting/ERP systems means that the “front office” of your company (that interacts with customers) can share information with the “back office” (that handles orders, shipping, production and accounting).
Ease of Use. CRM only works if every employee uses it. The user interface of SYSPRO CRM was modeled after the communication software people use the most – email and Web sites. There are no menu commands to learn, and minimal screen navigation is needed to use the system. The user interface can be customized for each user so that each employee sees only those functions and information most relevant to his/her job.
Speed of Customization. The ability to customize a CRM system to match the way your business actually sells and fulfills its customer needs is critical to the success of a CRM system. SYSPRO CRM is designed to adapt to your business, rather than forcing your business to adapt to the way the software works. The most common types of customizations, such as adding fields and forms, can be rapidly accomplished by end-users with no previous database or programming experience using setup tables. For more extensive customizations, programmers can literally add new features to SYSPRO CRM or modify existing features using an entire table-driven, code-free software development tool(eDeveloper is required and must be purchased seperately). These two levels of customization capabilities dramatically reduce the time needed to customize the software, which results in faster implementations and a much lower cost of ownership.

These three distinctions offer the benefits of lowering your cost of ownership of a CRM system while increasing your chances for a successful implementation. Numerous studies have shown a high failure rate among CRM implementations caused by three principle reasons – lack of user acceptance, lack of integration and difficulty in customization. SYSPRO CRM was specifically designed to address these problems in a package that would be simple, fast and affordable to most businesses.

Microsoft Dynamics CRM 4.0

Microsoft Dynamics CRM 4.0 is a fully integrated customer relationship management (CRM) system. Microsoft Dynamics CRM gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. With tools to enhance your company's sales, marketing, and customer service processes—along with native Microsoft Office Outlook integration—Microsoft Dynamics CRM delivers a fast, flexible, and affordable solution.

Microsoft Dynamics CRM helps you drive consistent and measurable improvement in everyday business processes.

Marketing: A clearer view of customers and more informed marketing investments
Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for:

customer segmentation

campaign planning and execution

data extraction and cleansing

analytics and reporting

marketing/sales collaboration tools

information sharing portals

Sales: Get more leads and close more business
Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities, and close more deals, faster. Microsoft Dynamics CRM provides:

lead and opportunity management

account and contact management

territory management

forecasting and sales analytics

offline and mobile device access

quick access to products, pricing, and quotes

Customer service: Provide more value to customers
Respond faster to customer service issues and empower your service organization to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft Dynamics CRM provides functionality for:

account and contact management

case and interaction management

product and contract management

knowledge-base management

service scheduling

workflow across teams and groups

service reporting and analytics

We are CRM and Accounting experts with Certified CPA's and System Integrators on staff. Call us today.